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The Marketing-Cloud-Personalization Exam assesses the candidate's ability to design and execute personalized campaigns that engage customers and drive conversions. Candidates will be tested on their ability to leverage the personalization features of Marketing Cloud, including Email Studio, Mobile Studio, Social Studio, Advertising Studio, and Web Studio. Candidates who pass the exam will earn the Marketing Cloud Personalization Accredited Professional designation, demonstrating their expertise in creating personalized experiences that drive customer engagement and revenue growth.

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q49-Q54):

NEW QUESTION # 49
If you want to compare the completion of two objectives based on a filter, what report would you use?

A. Goal comparison report
B. Goal completion report
C. Visitor behaviour report
D. Referring sources report

Answer: A

Explanation:
TheGoal Comparison Reportallows you to compare the completion rates of two objectives based on filters.
This report helps in understanding the relative performance of different goals under the same conditions.
Reference: Salesforce Interaction Studio Reports Guide.

NEW QUESTION # 50
Which three components of a server side campaign can be defined by a business user?

A. Campaign rendering
B. Experience rules
C. User attributes
D. Promoted content
E. Campaign responses

Answer: B,C,D

Explanation:
In aserver-side campaignwithin Interaction Studio, business users can define:
* Promoted Content (Answer C):
* Content that should be prioritized or highlighted in recommendations or experiences.
* Experience Rules (Answer D):
* Rules governing the personalization logic, such as conditions for content display or user targeting.
* User Attributes (Answer E):
* Attributes that define user characteristics, enabling personalized interactions based on user profiles.
References:
* Salesforce Interaction Studio Documentation - Campaign Management

NEW QUESTION # 51
How are anonymous visitors tracked?

A. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
B. The customer must assign a unique alphanumeric identifier using a first-party cookie.
C. The browser assigns a 3rd party cookie
D. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.

Answer: A

NEW QUESTION # 52
What are Marketing Cloud Personalization's machine learning powered algorithms called?

A. Machine Learning Tools
B. Einstein Recipes
C. Data Science Workbench
D. Einstein Decisions

Answer: B

NEW QUESTION # 53
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

A. Transaction ETL
B. Manual Segment ETL
C. External Email Campaign Events ETL
D. Product ETL

Answer: C

Explanation:
TheExternal Email Campaign Events ETLis used to bring campaign tracking data from Marketing Cloud Messaging & Journeys or Pardot into Interaction Studio. This integration allows tracking and optimization of email engagement.
Reference: Salesforce Marketing Cloud and Pardot ETL Integration Guide.

NEW QUESTION # 54
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